Health Care Marketing Plan
ePortfolio of health care marketing plan
In my Healthcare Marketing plan PBHL-H 432 class I made a marketing plan for the IUI campus clinic. This project allowed me to research about the clinic at IUI. I liked being able to create a marketing plan and seeing what type of feedback my peers had about the clinic on campus.
What I learned
I learned about the different research types and I enjoyed seeing the ePortfolio come together. I spent a lot of time and worked hard on the ePortfolio project. I created many different clinic opportunities for campus.
Program Competencies
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Demonstrate effective written communication and oral communication skills.
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Demonstrate behaviors that align with ethical, legal, and professional standards.
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Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
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Apply data and health information technology to inform organizational performance and decision making.
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Utilize financial tools, principles, concepts, and practices to analyze budgets and financial documents to determine the financial performance of health services organizations.